Welcome to Public Space. A place of relaxation in the rapidly developing North side of Amsterdam
Size: 620 m2
Program: hospitality / bar / sports
Right next to the iconic windmill of Brouwerij 't IJ lies this disused former industrial hall that used to accommodate many different kinds of companies throughout the years.
HOP was asked to come up with a pitch/sketch design that would envision this vacant place as a vibrant jeu de boule foodhall. Our proposal encompasses the introduction of several elements typically found in and around French town squares creating an atmosphere of a covered market with intimate string lights and places to mingle whilst throwing around a few boules.
we proposed to introduce a central square resembling a typical French market square
food stands and bars
filling the space whilst keeping the spacious character of the location intact
by clustering different areas and fitting functions within one continuous wall the space remains open and clear